Switzerland has long enjoyed a reputation for being clean and orderly, and now the Switzerland Tourism authority has launched a ‘Clean and Safe’ campaign to lure back visitors.

The country has not been badly affected by the coronavirus pandemic, with fewer than 2,000 deaths since the start of the pandemic.

The ‘Clean and Safe’ label is not only an indication of the country’s overall preparedness to welcome back tourists, but signifies that individual establishments, such as hotels and restaurants, fully comply with sanitary and social distancing measures.

“Switzerland is currently in a transitional phase and with the step-by-step reopening of the tourist infrastructure, guests expect to know if proper measures are being taken to maintain a high standard of hygiene. The “Clean & Safe” label is provided by the respective industry associations. A total of six industry-specific labels are available – for hotels, restaurants, navigation companies, cable cars, public transportation, and meeting facilities. The campaign is an approach to bring together the tourism industry associations in Switzerland to foster a safe and welcoming environment for travellers from across the country and the world,” according to Ritu Sharma, Deputy Director, Switzerland Tourism India.