EU MAY BANISH PERSONALISED ADS

Europe is taking aim at the lifeblood of firms like Google and Facebook — online ads that track people around the internet. In the latest salvo, a group of EU lawmakers backed proposals this week to phase out so-called targeted advertising when Brussels unveils an overhaul of its digital rulebook in early December. Such a move — if supported by the European Commission — would effectively stop a firm like Google from showing web users ads based on personal profiles as they roam around the internet. In short, cutting off a key source of revenue at the heart of Big Tech’s business model. SOURCE: politico.eu

GOOGLE PLANS COUNTER-ATTACK

A leaked internal document from Google reveals that the company is planning to launch an aggressive campaign to counter the European Union’s plans to introduce tough new laws aimed at curbing the power of big tech firms. The EU is currently drafting the Digital Services Act DSA), which will eventually replace an earlier directive introduced 20 years ago to govern online services in the region. The EU is expected to publish the draft document on December 2. SOURCE: computing.co.uk

BUSINESS LEADERS BECOME MORE POLITICAL

Political and social engagement is increasingly a relevant topic for European business leaders, according to new research from ESMT Berlin. The research finds that CEOs are increasingly making public statements on political issues, such as climate change, immigration policy and universal basic income, in order to make a positive contribution to socially relevant topics. These are the findings of a recent study conducted by ESMT Master’s in Management graduate Christoph Cewe in cooperation with United Europe e.V. The study surveyed 40 leaders of large European companies. SOURCE: londonlovesbusiness.com

IAG THREATENS MORE CUTS

The new boss of British Airways-owner IAG warned he may have to strip even more costs from the business as a second wave of COVID-19 leaves its airlines staring at a bleak winter with very little travel. Forecasting fourth-quarter capacity at just 30% of 2019 levels, IAG also stepped up its demand for governments to adopt pre-departure testing to allow quarantine-free travel as Europe locks down once again. SOURCE: Reuters