She had felt “abandoned,” 24 year-old hairdresser Alysson Jadin told a local TV station ten days ago.

Having opened her own hairdressing salon in the Belgian city of Liege in August, investing savings of 25,000 euros, the young woman killed herself on Monday after running out of money, even to feed herself.

After Belgium’s second lockdown forced her salon to close, as a non-essential business, she had tried to get help from the much-vaunted scheme to aid small businesses, but because her own was new she was unable to provide the paperwork to convince the authorities she was in need of help.

In the interview on television she said she had no money to pay rent, electricity bills, or even food. “It is a very difficult situation, morally,” she added.

Radiant, energetic, enterprising and ambitious, her dream was shattered and she saw no other way out than suicide.

Her personal stress, and that of thousands of other entrepreneurs, has been recognised by Belgium’s prime minister, who said this week in parliament that the drama of her death “has touched all of us deeply.”

One person commented on social media by asking if it is really worth the cost of so many young futures to keep the aged alive for a few years more.

A fund has been established to help people like Alysson, but for the flame-haired young woman with so much before her, it’s simply too late.